COMMUNICATION AND PUBLIC RELATIONS

Marketing Communication and Public Relations build a company’s image and reputation. You will be responsible to create an image of your company's brand and products in your customer’s perception. Prepare yourself with the skills and knowledge required to shape your company's future and communicate with your company's target market

PROGRAM OVERVIEW

Studying Marketing Communications and Public Relations involves planning, executing, and building reputations by managing communication between organizations or individuals and the public. The Bachelor's program comprises 144 credit hours, including internships, research, and thesis completion. You'll gain a deep understanding of communication principles, PR strategies, brand management, market research, social media, and much more. 

CAREER OPPORTUNITIES

PR careers extend beyond employment; you can become an entrepreneur, consultant, event planner, media professional, or even work in talent management. PR holds a strategic position in marketing communication, brand communication, corporate communication, institutional relations, and employee relations. PR can propel you into leadership roles and higher career positions. 

Upon graduation, you can be:

• Media Researcher
• Broadcast Journalist
• PR Crisis Manager
• Corporate Communications Director
• Public Relations Officer
• Campaign Specialist
• Media Communication Director
• Publicist
• Community Manager
• Press Secretary

LEARNING MODELS

Our campus combines theorical and practical learning through various concentration modules:
• Theory & Concepts : Lectures, presentations, case studies, assignments, and PRstrategies.
• Practice : Writing for PR, stakeholder relations, social media, event planning, crisis management, branding, and more.

WHAT YOU’LL LEARN

You'll develop leadership skills because communication is vital for effective leadersip. Successful leaders, excle at building relationships, repuation, and public trust. Here, you'll learn how to effectively communicate with the public, handling any crises, as well as build and retain your company's image and reputation.

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